It takes more than pretty art to stand out these days.

I help artists and designers create commercial artwork

that gets noticed by art directors.

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Hello! I’m Victoria Johnson.

WITH nearly 30 YEARS OF COMMERCIAL ART INDUSTRY EXPERIENCE, I KNOW FIRST-HAND what it’s like to GET stuck, where what you want doesn’t match what you’re doing.

I’ve seen many artists struggling to overcome confusion and self-doubt when trying to create art while also living busy lives, and I know how that feels.

I’m sharing my knowledge in powerful lessons that have helped over 2000 artists develop the confidence, skills and motivation to unearth their unique style.

 

AS SEEN IN 

Hallmark

Papyrus

Uppercase Encyclopedia of Inspiration

Demdaco

Anthropologie

Pigment Cards

Land of Nod

Molly Makes Magazine

American Greetings

Print & Pattern Blog

Windham Fabrics

Tag Industries

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As an artist or designer, you love creating.

But if you need help strengthening your style and pulling together a strong commercial portfolio, I can offer you the guidance of an industry expert and membership to an inclusive community…

 
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Explore florals

A 3-week online art and design course. Combine historical references, exciting techniques, and your unique style to create stunning artwork for a floral portfolio that stands out from the crowd.

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Create collections

A 5-week online art and design course. Create a collection of cohesive artwork that impresses art directors. Use your unique taste to tell a story, solidify your style and increase the chances of selling your art.

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Create Christmas

A 3-week online art and design course. Explore traditional and modern Christmas themes, combine them with exciting techniques and your unique style for the biggest commercial art market in the world.

 

AND TO HELP yOU DEVELOP YOUR ARTISTIC SKILLS…

I’m now introducing painting courses that show you how to observe, find the essence of what you’re looking at, keep it simple…and know when to stop. Check out my creative portraiture course, Create Faces!

 
 

Create Faces

A 5-week, video-based, online, creative portraiture course. Look at faces differently, discover techniques to loosen up, try new things, and focus on the joy of creating, rather than the outcome. Learn an approach that improves your portrait painting skills, and increases your confidence to paint whatever you want, as creatively as you dare. The more you explore, the more you connect to your unique style…and express your authentic self.

 

 See you on Instagram…